The problem
Functionality had accumulated piecemeal, section by section, for four years. Start-ups and growing businesses were being served the same undifferentiated site, and neither found what they came for.
Case study · Business Gateway
A site that had outgrown its own structure.
Four years of features added section by section, never across the platform. The redevelopment separated the two audiences the site had been trying to serve at once, and gave each of them a path.
At a glance
If you read nothing else · 40 seconds
What I did
Lean and agile: UX research, co-creation workshops, wireframes before visual design, then two UX sprints, two design sprints and four development sprints.
What changed
An information architecture that separates start-up from growth, a personalisation tool that delivers tailored content, and WAI ‘A’ accessibility compliance.
How the work ran
Select a step
01 · Research
A start-up looking for its first steps and an established business looking to grow have almost nothing in common except the logo at the top of the page. Separating them was the structural decision the rest of the project depended on.
See it running
85%Completed the personalisation tool and clicked through
392%Increase in path-to-market report downloads
20.5%Improvement in goals completed on site
23%Rise in mobile pages per session
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