Hej.Hallå.Hi.Hullo.

Senior product designer · Copenhagen

I’m Andrea. I design for humans, both on and off screen.

For ten years I've worked on the services people reach for when life gets hard: housing advice at Shelter, cervical screening for the NHS, and a few startups along the way. My specialities are accessibility and behavioural design.

Selected work

“Anyone working with Andrea will have the opportunity to learn from her exceptional approach to digital design and delivery.”

Amanda Collins, Head of Communications & Engagement, Shelter Scotland

More case studies

About

A Swedish-speaking Finn: think Moomin.

Based in
Copenhagen
Languages
English, Swedish, Danish
Working
Onsite & remote
Experience
10+ years

I grew up between Finland, California and Denmark. After a Master’s in London and a few years in Scotland, working across digital, housing and cervical screening, I’m now firmly planted in Copenhagen, which I consider home.

I’m naturally curious and interested in what people actually do rather than what they say they’ll do. I like solving the problem before fussing over the pixels, and I thrive on working on things that can genuinely improve people’s lives. Much of my work has been on services people rely on when something matters, from housing and healthcare to non-profits and support for small businesses.

I’m ambitious about my craft and happiest when I’m learning. I use AI to research, prototype, play and get closer to code, while believing that as our tools get smarter, human judgement matters more: knowing what’s worth solving, and bringing the accessibility, care and craft that make something feel designed by a human, for a human.

Off screen, I volunteer, take courses, try ceramics, watch documentaries and raise my daughter. I’m happiest foraging for blueberries and mushrooms at my Finnish summerhouse.

Andrea outdoors, smiling, with daffodils on the hillside behind her

What I'm good at

  • UX strategy & product design
  • User research & testing
  • Product discovery
  • Accessibility & inclusive design
  • Behavioural design
  • Enterprise & healthcare UX
  • Design systems
  • Design leadership & mentoring
  • Cross-functional collaboration
  • Stakeholder management
Full experience on my CV