Hej.Hallå.Hi.Hullo.
Senior product designer · Copenhagen
I’m Andrea. I design for humans, both on and off screen.
I'm a senior product designer. For ten years I've worked on the services people reach for when life gets hard: housing advice at Shelter, cervical screening for the NHS, and a few startups along the way. My specialities are accessibility and behavioural design.
Selected work
Shelter Scotland
National homelessness charityShelter's rebrand was loud on purpose. I turned it into a design system the team could scale. Then I led the Scottish digital estate, and a team of eight, to WCAG 2.1 AA.
NHS Scotland
Cervical screeningFewer women in West Lothian's poorest areas were going to cervical screening. I ran 40+ interviews with the women least likely to attend and found the paper invitation was the first barrier. We co-designed a text-first invite that works in any format.
Tabatwo
Social fitness appA young fitness app with plenty of features and a big decision to make. I tested it with five people across eight product areas. The team came away with a ranked backlog and a clear answer to what the product is for.
“She approaches design work methodically, focusing on user flows and requirements before diving into visual polish.”
More case studies
Housing advice when the rules changed every week
Lockdown closed Shelter's advice hubs. I designed how people found one emergency advice page on their phones. It had 1.5 million views, a quarter of all site traffic.
Mobile UXReadNudging: from automatic to reflective
Behavioural design and the EAST framework, tested against clinical waste at England's largest NHS trust.
Behavioural designReadA concept for Famly
An idea taken to a clickable prototype with Claude Code, skipping Figma.
PrototypingReadBusiness Gateway
A full redevelopment and a personalisation tool for Scotland's business support service, delivered to a WAI ‘A’ rating.
AccessibilityReadTours Management System
A bespoke booking platform that ran more than 1,600 tours in its first year.
Service designReadAbout
A Swedish-speaking Finn: think Moomin.
- Based in
- Copenhagen
- Languages
- English, Swedish, Danish
- Working
- Onsite & remote
- Experience
- 10+ years
I grew up between California, Finland and Denmark, spent ten years in the UK, and I'm now firmly back in Copenhagen. Moving around made me quick to notice when a service assumes everyone speaks the same language or asks for help the same way.
Most of my work has been on services people turn to when things go wrong: housing advice, cervical screening, support for small businesses. It taught me two things. Accessibility decides who gets to use something at all. And people do what's easy far more often than what they plan to.
Off screen, I'm happiest at our Finnish summerhouse, foraging for mushrooms and blueberries with my daughter.
What I'm good at
- UX strategy & product design
- User research & testing
- Product discovery
- Accessibility & inclusive design
- Behavioural design
- Enterprise & healthcare UX
- Design systems
- Design leadership & mentoring
- Cross-functional collaboration
- Stakeholder management
- Agile & Lean UX