Hej.Hallå.Hi.Hullo.
Senior product designer · Copenhagen
I’m Andrea. I design for humans, both on and off screen.
For ten years I've worked on the services people reach for when life gets hard: housing advice at Shelter, cervical screening for the NHS, and a few startups along the way. My specialities are accessibility and behavioural design.
Selected work
Shelter
Rebrand and design systemShelter's new brand was made for posters. I turned it into a design system for the website, with an accessible colour palette, research on using capitals, and a Storybook theme. The website still uses it today.
Shelter Scotland
Digital teamAs Product Lead I managed a team of eight, created the digital roadmap and a way to prioritise our work. Rewriting housing advice as clear steps reduced calls to the helpline.
NHS Scotland
Cervical screeningFewer women in West Lothian's poorest areas were going to cervical screening. I ran 40+ interviews with the women least likely to attend and found the paper invitation was the first barrier. We co-designed a text-first invite that works in any format.
“Anyone working with Andrea will have the opportunity to learn from her exceptional approach to digital design and delivery.”
More case studies
Helping a fitness app startup find its direction
Tabatwo needed to decide what its iOS and Android app was for. Testing with five users across eight areas of the app gave the team a clear direction and a ranked list of what to fix first.
Usability testingReadHow AI has changed my job
Why my role is moving from producing designs to directing them, with a prototype cover letter for Famly that I built with Claude in an afternoon.
AI prototypingReadShelter's online shop
Half of the people we tested couldn't find the online shop. After research with 25 people, Shop was added to Shelter's main navigation.
User researchReadHousing advice when the rules changed every week
Lockdown closed Shelter's advice hubs. I designed how people found one emergency advice page on their phones. It had 1.5 million views, a quarter of all site traffic.
Mobile UXReadNudging: from automatic to reflective
Behavioural design and the EAST framework, tested against clinical waste at England's largest NHS trust.
Behavioural designReadAbout
A Swedish-speaking Finn: think Moomin.
- Based in
- Copenhagen
- Languages
- English, Swedish, Danish
- Working
- Onsite & remote
- Experience
- 10+ years
I grew up between Finland, California and Denmark. After a Master’s in London and a few years in Scotland, working across digital, housing and cervical screening, I’m now firmly planted in Copenhagen, which I consider home.
I’m naturally curious and interested in what people actually do rather than what they say they’ll do. I like solving the problem before fussing over the pixels, and I thrive on working on things that can genuinely improve people’s lives. Much of my work has been on services people rely on when something matters, from housing and healthcare to non-profits and support for small businesses.
I’m ambitious about my craft and happiest when I’m learning. I use AI to research, prototype, play and get closer to code, while believing that as our tools get smarter, human judgement matters more: knowing what’s worth solving, and bringing the accessibility, care and craft that make something feel designed by a human, for a human.
Off screen, I volunteer, take courses, try ceramics, watch documentaries and raise my daughter. I’m happiest foraging for blueberries and mushrooms at my Finnish summerhouse.
What I'm good at
- UX strategy & product design
- User research & testing
- Product discovery
- Accessibility & inclusive design
- Behavioural design
- Enterprise & healthcare UX
- Design systems
- Design leadership & mentoring
- Cross-functional collaboration
- Stakeholder management